A few weeks ago, we showed you a shirt we created for Tim to wear to the Jaguars‘ training camp.
The idea stemmed from a press conference and subsequent tweets by the Jaguars’ star running back, Maurice Jones-Drew.
Needless to say, the movement (and our shirts) picked up pretty quick. Pretty much all of our friends were asking us to print shirts up for them and we were happy to oblige. We started growing our beards for the team and printed up a solid batch of shirts
Then it got around the office. If you know anything about us, you know that our day job involves doing some actual advertising for the Jaguars. We’d been working on strategies to help sell tickets for the team this year when the big guy upstairs – Jim Dalton, that is – saw Tim’s shirt. He loved the idea and saw tons of opportunity for the Jags. He also had a meeting with them that afternoon. Long story short, it was presented to the team and they loved it. We passed along a shirt just in case Mr. Jones-Drew would be interested in wearing it.
Then came the real fun. First MoJo showed up online wearing the shirt to announce a new Facebook contest.
Then BeardCam shows up at the game. A moving beard shows up on the Jumbotron over people’s faces.
Then the man himself is wearing our shirt in all it’s glory in the gameday program.
And finally, the big one. The Jags took our logo and had it printed in full color on t-shirts to sell at the game!
That took a little of the burden off our backs of hand-screening our image onto shirts for random people we don’t know, and it helps the Jags make the money they need. The shirts look super nice, and we couldn’t be more proud. We’ve printed a lot of shirts ourselves to get the idea out there and for all those that wanted to Support the Movement, but seeing the concept and design embraced by our team and the fans is so much more rewarding. It really just goes to show that a good idea and a solid execution can really go places.
And yes, we’re still printing shirts.
Support the Movement.
Dog & Pony Showprints
Nice. So awesome that they picked it up to sell at the games. Oh, and the Beard-cam is brilliant.
Can we buy the ones you guys made or will they not let you because I would love one up in NC.
@J we’re definitely not selling them, and we’re only printing for family and friends that have brought us shirts.
I wish I lived down there and could bring you a shirt because I love the design. I have bought your prints in the past and am looking forward to new ones.
J
if I live in jax is the only place i can get one of these shirts the gameS? we went this past sunday and could only womens shirts in size small..my boyfriend loves these shirts and i am trying desperately to find one for him
Amber, I’m afraid our involvement with the “Support the Movement” shirts has come to an end. We’ve destroyed the screens (we love limited editions) and are letting the Jags take it from here. Thanks for the continued support in your team though, they need it!
thanks so much for getting back to me